Post by amirmukaddas on Mar 14, 2024 6:14:43 GMT
Recently on #SMTLive on Twitter we discussed how brands can build a relationship of trust with their audience and how this is increasingly important in today's digital landscape. In fact, building better relationships on the web between brands and customers is one of the key factors for companies and its importance has increased with the increase in the spread of e-Commerce for online shopping and with the advent of the pandemic, which has increased the digital contact points between companies and users. According to Edelman's 2020 Trust Barometer report , today less than half of people trust institutions and there is skepticism about the financial factors that drive government decisions. However, with regards to companies, users want to know what will happen when they pay online and this is closely related to brand reputation . These are trends that impact the digital strategy of companies, but how are marketers reacting? Let's see it in the following lines! Trace the path The chat began by asking which brands were trusted and why.
Precisely the answer to the second question is the most precious resource for every company. In fact, brands have the task of satisfying consumers and must give the customer a clear reason to interact with them, closely related to the impact linked to the purchase. In particular, the preferred brands turned out to be those that communicated in a reliable and coherent way. People today expect a Denmark Telegram Number Data long-term relationship with the brand , based on the contribution to a noble cause and in this, companies with a social impact that goes beyond mere profit are advantaged. Authenticity makes brands more “human”. Increase confidence Creating a relationship of trust with customers on the web is a long process , especially for newly created brands. In this case in the #SMTLive chat we were asked who had the most confidence in the last period and what had contributed to creating it.
In this case the quality, the clear image and the tone of voice have allowed some companies to stand out from the competition and give the idea of greater transparency. Among the most important values for users are the ability to respond to consumer needs and customer service , but interactions on social media and reactions to consumer complaints also have their own value. Those who received support on Twitter, for example, preferred these brands 3 times more than others. Social media then becomes the place to make connections and consumers can become authentic fans or superfans if the company can overcome their initial skepticism. Much of the authenticity comes from personal connections , such as responses, a personal approach to criticism, questions and real conversations, while cold messages and links no longer “hit” the audience's heart.
Precisely the answer to the second question is the most precious resource for every company. In fact, brands have the task of satisfying consumers and must give the customer a clear reason to interact with them, closely related to the impact linked to the purchase. In particular, the preferred brands turned out to be those that communicated in a reliable and coherent way. People today expect a Denmark Telegram Number Data long-term relationship with the brand , based on the contribution to a noble cause and in this, companies with a social impact that goes beyond mere profit are advantaged. Authenticity makes brands more “human”. Increase confidence Creating a relationship of trust with customers on the web is a long process , especially for newly created brands. In this case in the #SMTLive chat we were asked who had the most confidence in the last period and what had contributed to creating it.
In this case the quality, the clear image and the tone of voice have allowed some companies to stand out from the competition and give the idea of greater transparency. Among the most important values for users are the ability to respond to consumer needs and customer service , but interactions on social media and reactions to consumer complaints also have their own value. Those who received support on Twitter, for example, preferred these brands 3 times more than others. Social media then becomes the place to make connections and consumers can become authentic fans or superfans if the company can overcome their initial skepticism. Much of the authenticity comes from personal connections , such as responses, a personal approach to criticism, questions and real conversations, while cold messages and links no longer “hit” the audience's heart.