Post by account_disabled on Mar 6, 2024 6:42:09 GMT
landing pageIn a digital and inbound marketing campaign, landing pages are crucial, because they represent a huge opportunity to achieve lead generation objectives. How do you create a page that doesn't waste your efforts and increases the conversion rate of site visitors, transforming them into valid contacts? Follow the recipe we propose in today's article! Checklist for an effective landing page Let's start with the essential elements in a landing page (which we will abbreviate as LP) capable of converting users into leads. Title The title of the LP should immediately communicate the offer, describing it with captivating terms that capture interest and invite action: the user filling out the form with the data. Image (or images) The landing page can also include a cover image, just like blog articles or product pages on the company website .
landing pageHowever, if you prefer to limit the graphic elements Germany Phone Number on these types of pages, you can use an icon or a representation of the offer. When the LP offers the download of an eBook, the image can be the cover of the downloadable content, supporting the objective: encouraging the visitor to convert into a lead. In the image alongside, an example of a thumbnail of the lead generation eBook on our dedicated landing page . New Call-to-action Text The text must describe the offer in detail, after the most relevant elements have been inserted in the title. The goal is to communicate the value that the user will be able to obtain by filling out the form and accessing the premium content, event, consultancy or demo.
To identify the advantages available to you, it is important to know the buyer persona you are targeting and the stage of the purchasing process they are in. A visitor who can imagine the positive impact he will get following the conversion action will be much more inclined to carry it out! Form The form is a form for collecting user data and represents the crucial element in every landing page. In fact, it is from the analysis of the compilations that the effectiveness of the LP is calculated. To optimize performance, the form must: be visible catch the user's eye request the right amount of data, in relation to the value of the offer. Social icons The social icons recall the sharing of the LP with the visitor's contact network.
landing pageHowever, if you prefer to limit the graphic elements Germany Phone Number on these types of pages, you can use an icon or a representation of the offer. When the LP offers the download of an eBook, the image can be the cover of the downloadable content, supporting the objective: encouraging the visitor to convert into a lead. In the image alongside, an example of a thumbnail of the lead generation eBook on our dedicated landing page . New Call-to-action Text The text must describe the offer in detail, after the most relevant elements have been inserted in the title. The goal is to communicate the value that the user will be able to obtain by filling out the form and accessing the premium content, event, consultancy or demo.
To identify the advantages available to you, it is important to know the buyer persona you are targeting and the stage of the purchasing process they are in. A visitor who can imagine the positive impact he will get following the conversion action will be much more inclined to carry it out! Form The form is a form for collecting user data and represents the crucial element in every landing page. In fact, it is from the analysis of the compilations that the effectiveness of the LP is calculated. To optimize performance, the form must: be visible catch the user's eye request the right amount of data, in relation to the value of the offer. Social icons The social icons recall the sharing of the LP with the visitor's contact network.